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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

DECEMBER 23, 2010

PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Exclusive videos & newsletters.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

B2B Hubs Or PPC? Are All Leads Created Equal?

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