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Announcing: The MozCon Virtual 2021 Initial Agenda

Moz

What value do Google Posts have, and how should the average SMB prioritize them? Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI. Joy Hawkins. Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Popular Posts Why Your Business Blog Shouldnt Be on BlogSpot.com 7 Signs You Should Run Screaming From An SEO Consultant How to Convince a CEO to Enter 21st Century Internet Marketing Why Your Business Must Be on the First Page of Google 8 Marketing Tips From An Olympic Gold Medalist 7 Beginner Blogger Blunders and How To Avoid Them Browse by Tag #ims (..)

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. A great starting point for SMB is budgeting $5k per month for an outsourced agency, such as ClearVoice. If you’re not getting the ROI you need, reassess your content creation efforts.

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17 Best Paid Media Tools for Marketers

Single Grain

When you’re spending money to make money, naturally you want to see a healthy ROI. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. CTR, long-tail keywords.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. They expertly research and select the long-tail keywords that are most often used to search for your product or services.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords. Your easy-to-digest report will now be generated, like this example: Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. Just over 50% of buyers under 40 use social media, versus 35% for more senior buyers. 80% read blogs.