Tony Zambito

MAY 5, 2011

Image via Wikipedia.   B2B buyers today quickly discerning whether they are experiencing the traditional lock step approach to engaging or getting the social experience they are expecting.  B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Buzz Marketing for Technology

JUNE 27, 2008

In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. user generated content. user interface. using wiki in education. Web Content 2007. Web-based spreadsheet. White House. wiki adoption strategies. wiki pilot. Wiki tools. Socialtext.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Biznology

MARCH 6, 2012

Image via Wikipedia. Management needs to be very clear as to what is practically appropriate in terms of disclosure, transparency, content, tone, language, and general saltiness. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. Nothing seems like the right approach.

Social Media 80

Social Media Media Lock-In Work Management 80

Convince & Convert

JULY 21, 2010

Plus it provides the opportunity to clearly state your transparency policies around actions like employees posting on discussion boards for clients, endorsements and objectionable content. All that stuff? It’s called intellectual property and in each case it belongs to somebody. I found myself facing a room full of blank stares.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Parse.ly

SEPTEMBER 24, 2018

For the first time in history, this information isn’t locked up in the data centers of big tech behemoths, but is instead openly and instantaneously available through a live dashboard, which you can access here. Today, we are launching Parse.ly So, what is Currents, exactly? When human intelligence and machine learning collide.

Lead Ranking 70

Lead Ranking First-Mover Advantage Wikipedia Internet Marketing 70

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. And another word for lurker is “reader,” is “follower,” is “fan.” And that’s good for you.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80