How Epsilon Created a Bedrock of Content for the Industry’s Most Advanced Data-Driven Marketing
nDash
JANUARY 6, 2021
When Dan McDermott started at Epsilon in 2013, thought leadership responsibilities fell on a lot of different people’s shoulders. But with 2018 leadership changes came a new push to make content marketing a dedicated practice at Epsilon. Epsilon faced this exact problem in 2018. It has to be a core discipline.
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