Customer Experience Matrix

APRIL 10, 2014

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Hubspot

JULY 26, 2013

The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. This is Larry Ellison admitting that the business model that made him the fifth-richest person in the world has now become outdated. I know what you’re thinking.

Enterprise Management 28

Enterprise Management Work Management Marketing Management Budget Programs 28

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. This means that filters must be carefully crafted to avoid sending too many messages to the same person.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 18, 2015

Established vendors have grown quickly and attracted funding; new vendors have joined the mix, also often with substantial funding. A look at the entire CDP ecosystem uncovers important patterns that are hidden when you look at individual vendors or vendor categories. But things aren’t quite so simple.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

MARCH 25, 2009

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. I’ll come back to the database later.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. And I really love the little that I know about what you do and what you value in your personal life. We’ve only had one person on that doesn’t drink. Elissa Fink: Yeah, I’m really excited.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52