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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. I'm sure plenty of other specialists exist as well.

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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

My predictions for ABM in 2021 … Going into 2021, the need for surgical precision in personalization is going to continue to be a forcing agent in any good ABM strategy. To replace the lost in-person opportunities that once existed for consumers to interact with your brands. But this year is quite different than years past.

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The New Cloud Stack: Here's What the Company of the Future Looks Like

Hubspot

The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. This is Larry Ellison admitting that the business model that made him the fifth-richest person in the world has now become outdated. I know what you’re thinking.

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Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. This week’s episode is entitled “ What Do CRM and Spirituality Have in Common? Listen in and/or read the full transcript below.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. This means that filters must be carefully crafted to avoid sending too many messages to the same person.

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. I’ll come back to the database later.

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