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The Customer Experience Is a Content Experience

Content Standard

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.

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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120
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Eight steps to thriving on information overload

Buzz Marketing for Technology

s a very valid question. Everything I wrote is still completely valid. So how do I keep on top of everything thatâ??s s happening?â?? In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s For now, I thought Iâ?? For now, I thought Iâ??d

Web 2.0 100
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3 ways to engage B2B buyers pre-deal

Martech

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. What’s in it for them?

B2B 99
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3 ways to engage B2B buyers pre-deal

Martech

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. What’s in it for them?

B2B 100
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Winning B2B deals: 3 tips to engage early buyers

Martech

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. What’s in it for them?

Tips 87
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VDI can save you big! Don't count the savings just yet.

The ROI Guy

However, the savings may not be all they are promised to be. In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed.