DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Everyone was on vacation in July and August, then busy getting kids back in school…now buyers should be locked in and focused—but only for a few weeks. It’s go time.

Buyer Personas 63

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 63

DealSignal

MAY 8, 2023

In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Then, buyers should be locked in and focused—but only for a few weeks. If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Everyone goes on vacation in July and August, and is then busy getting kids back in school…now buyers should be locked in and focused—but only for a few weeks. The eye in the sky doesn’t lie.

Buyer Personas 45

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 45

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Then, buyers should be locked in and focused—but only for a few weeks. If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Buyer Personas Marketing Qualified Leads 40

Kapost

DECEMBER 8, 2016

Basically, once a team commits to completing a certain amount of work during the Sprint, they’ve locked into that work and that work alone. In our world, there are press releases and website updates and social media fires that require our attention, Scrum or no Scrum. Probably not. Here’s how it works.

Planning 48

Planning Work Management Content Marketing Marketing Management 48

Vidyard

OCTOBER 13, 2016

Perks are nice, but employees need more than that to feel truly engaged. That’s why many people probably just count the minutes and shuffle papers around until they go home. In fact, one recent report even stated that 13% of employees worldwide are engaged at work. That’s about one in eight! It sounds lovely, doesn’t it? Convinced yet?

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

OutboundView

FEBRUARY 28, 2019

You’ll learn which topics and personas to lock in on, and focus your future efforts appropriately. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. Buyer Research. Who’s your buyer? Why is this an important distinction?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28