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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Radio was not replaced by the television. Create a compelling offer to lock-in your current customers for a longer term. All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. But social media has opened up a channel.

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The Customer is King. How Do You Prosper in their Kingdom?

Adobe Experience Cloud Blog

Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? And if you watch HBO’s epic television series, “Game of Thrones”, you know exactly what I mean. Read on to find out.

Amazon 48
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Rise of the Marketing Platform

Adobe Experience Cloud Blog

Even TV is becoming individually addressable: Millennials today spend their entertainment time online and only 44% of their TV watching time actually happens on a television. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Too see why, read on….