Tony Zambito

JANUARY 24, 2016

Without deep customer understanding, marketing is left to brainstorm a list of potential projects and initiatives. It highlights an exercise a Harvard class underwent to incorporate search, systematic data, and qualitative research into informed decision-making. While this may sound like common sense, it is very hard to attain.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

Tony Zambito

MAY 13, 2011

.  I happen to like the term “appetite” for it serves as an apt description of the search mentality B2B buyers may be exhibiting.   The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

FEBRUARY 22, 2010

.   The growth of CRM, Sales Automation, and Data Mining applications has provided a home for the numerous lists of market and company data.   Well investigated and crafted buyer personas can provide a means for understanding at the human level a real person with a set of real goals. Humanistic.   Goals Not Roles.

Buyer Personas 100

Buyer Personas Segmentation Ideal Customer Profiles Buying Cycle 100