Lattice

NOVEMBER 18, 2015

At Lattice, we believe that predictive analytics should be added to that list. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Think, target lists for sales to know whom to call and target lists of accounts to support an account-based marketing strategy.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

OCTOBER 12, 2015

From there, marketers should focus on expanding to the right people in similar roles within that target account list. Boost awareness among named accounts : First, identify a list of target accounts with your sales team and get your message in front of them in every way possible. 5 Ideas to Build Success with Account-based Marketing.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

NOVEMBER 13, 2015

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Predictive can help you segment and create targeted lists based on fit, intent and transactional data. Identify who is Actively Looking on the Web. about a web user that make show some intention or future action.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100