Everything Technology Marketing

JANUARY 27, 2011

But which books should be in the top-10 list of "must read" marketing books? After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A. What are your personal favorites? Rogers) | Marketing ROI (Jim Lenskold).

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

JANUARY 1, 2011

Lead quantity (see increased focus on lead quality in the top 10 list) Push marketing tactics (see focus on pull marketing in the top 10 list) Marketing asset management (while still important, many marketers have solved this problem with asset and content management tools) What are your thoughts?

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

OCTOBER 14, 2009

Do you want all senior management names and titles listed? But either one person or a department needs to be in charge of creating and executing the company’s policy. Do you want the number of employees stated as well as which employees were terminated and which were promoted? Do you want your website included?

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

APRIL 17, 2011

The highest rated channels are website, live in-person event, and email. At the bottom of the list we find online directories, online ads, and paid search. Again, this chart shows a blended ranking of the most effective content delivery channels.

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100