Biznology

APRIL 6, 2016

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%. It’s a mess.”

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% Ask for other users of the list for reference checking on quality.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Hubspot

SEPTEMBER 27, 2018

A 2017 small business study reported 71% of small businesses have a website to market their products and services. Below are a few of the rules real estate professionals should follow when using IDX: Listings must be approved for display by the MLS or listing broker before they’re featured on your site.

Ad brokers 61

Ad brokers List Brokers Ad Exchange Paid Search Agency 61

Optinmonster

MAY 9, 2024

Here’s one of my favorite case studies on how email offers the best ROI: Before using OptinMonster, Stays.net only converted 1% of blog visitors to their email list. However, after the brand succeeded with its email list, it converted an average of 39.74% of visitors into trial users. Don’t do it.

Ad Building 91

Ad Building Ad Exchange List Brokers Email Marketing 91

Porch Group Media

NOVEMBER 3, 2021

In a study by eMarketer, senior marketers stated the following top three sources: websites (70%), Point-of-Sales (POS)/CRM systems (63%), and email (61%). True, there are still plenty of list brokers who do not take measures to maintain a high-quality source of data. First-party data can be collected from a variety of sources.

Personalization 64

Personalization Work Management Marketing Management Ad brokers 64

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). According to a 2015 study conducted by the Data and Marketing Association, email’s return-on-investment is 38 to 1. YOU’RE ALLOWED TO LEGALLY SPAM PEOPLE IN AMERICA.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Online Marketing Institute

JULY 31, 2009

Posted by: Rebekah Donaldson | June 16, 2008 at 02:14 PM Getting the right leads can only be done through an effective "list broker" and basically no other way. Or perhaps VCs don't care about a company's practices re lead scoring -- which would, in itself, be telling?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40