4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
Targeting and List Selection – 50-70% of success. First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. If not done, the customer list should be sent out to a data vendor for profiling. 1-10, 11-25, etc.) The target is at the “head” of the process.
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