Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. If your webinar content is truly educational, then you can repurpose it — perhaps as a bylined article or long-form LinkedIn post — for people who didn’t attend the online event.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

FEBRUARY 13, 2015

Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

JANUARY 10, 2015

Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the press. Very few funds have Twitter accounts.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

JANUARY 16, 2013

LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100