Is It Really B2B, Or Something Different All Together?
ViewPoint
JANUARY 24, 2012
And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? We pitch them to Gloria or Bob. B2B marketers don't target Monolithic Company X or Big Conglomerate Y.
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