network social 
Paul Gillin
MARCH 1, 2012
This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary.
Paul Gillin
AUGUST 4, 2011
This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.
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Paul Gillin
APRIL 13, 2011
As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForum ).
Paul Gillin
AUGUST 6, 2012
Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores.
Paul Gillin
FEBRUARY 20, 2013
500′s use of social media , and once again small companies outpace large ones. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Growth in social media investment showed signs of slowing in this survey. Ninety-two percent of the Inc.
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