Metadata
APRIL 8, 2024
After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. Fast forward a few months, and I was more convinced than ever that LinkedIn wasn’t the answer.
Velocity Partners
FEBRUARY 20, 2024
However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising?
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Metadata
FEBRUARY 2, 2023
Understand your company dynamics + marketing maturity There’s a relatively “accepted way” to drive revenue in the B2B world: A demand generation strategy built on the back of a mix of PPC, paid social , and events will usually do the trick. Most B2B companies do. Display works for some but it doesn’t work for everyone.
Schubert B2B
FEBRUARY 5, 2019
This is the plight many B2B companies face, but marketing qualified leads are the solution. A marketing qualified lead (MQL) is someone who is more likely to become a customer than other leads. Once a lead reaches a specific score, they become an MQL. A sales qualified lead (or SQL) is the next stage after MQL.
Schubert B2B
FEBRUARY 5, 2019
This is the plight many B2B companies face, but marketing qualified leads are the solution. A marketing qualified lead (MQL) is someone who is more likely to become a customer than other leads. Once a lead reaches a specific score, they become an MQL. A sales qualified lead (or SQL) is the next stage after MQL.
Metadata
APRIL 25, 2023
It’s hard to get much value out of Metadata if you’re not spending money on paid ads. GET THE STUDY Add in the economic downturn every company is dealing with, and getting internal buy-in becomes even more challenging. And how about that 75% Lead-to-MQL conversion rate after one year. I get that.
Single Grain
FEBRUARY 24, 2023
That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.
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