B2B Memes

MARCH 11, 2011

LinkedIn is actually huge for my audience: custom builders, designers and architects. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. Our LinkedIn group is very active and important to these members. They deserve it.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 8, 2010

There’s potentially a role for you in any B2B enterprise, and not in doing PR or traditional marketing work, but in practicing straight journalism. By their nature, editors tend to be fairly cynical about marketing and branding. Be a social-media marketer. Of course, to nurture your brand, you have to market it.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100