sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JUNE 30, 2020

The top three content marketing priorities identified by B2B marketers, according to the Content Marketing Institute are: creating more engaging content (72%). Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. Social Media.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

B2B Marketing Zone Posts

MAY 3, 2010

A powerful story: Simple, but not simplistic - grow - Practical Marketing Solutions , April 15, 2010 If I asked you to create a compelling three-minute video with only written words, could you do it? This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

KEO Marketing

SEPTEMBER 1, 2017

According to the LinkedIn Technology Marketing Community, the top three content marketing tactics include blogs (65%), social media (64%), and case studies (64%). Leverage LinkedIn for sharing business content. Engage with storytelling and showcasing the people behind the brand.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48