We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences
Litmus
JUNE 23, 2022
Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Because they’ve always used these data and optimized structures, they’re not scrambling to adapt in the wake of privacy changes.
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