Convince & Convert

AUGUST 23, 2013

The RSS feed is: [link]. “It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Online Marketing Institute

NOVEMBER 8, 2010

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Remember how much of a game-changer television ads were to print and radio? For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JUNE 8, 2012

The RSS feed is: [link]. I want the path of least resistance that leads to my book. You can’t shove it down their throats on a television commercial anymore. Scott : It’s like making your blog just totally RSS feed, and then saying everybody has to go that way. Scott : I heard YouTube makes video viral.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Online Marketing Institute

DECEMBER 23, 2010

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40