B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Create a tactical marketing plan to create awareness and generate leads. What can an Outsource Chief Marketing Officer (CMO) do for your startup?

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? Who are they?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

AUGUST 2, 2013

It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. or merely psychographics (attitudes, behaviors) here. I believe it doesn’t have to be. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) They won’t listen to you unless you speak their language and appeal to their psychographic profile. your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100