Digital B2B Marketing

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6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

However, when emails with personalized links are shared, your new hot lead may actually reflect the behavior of multiple individuals. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse'

Eloqua 100
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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. With one possible exception (#5), they do not fit the profile of a stereotypical spammer.

Twitter 100
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Are Machines the Future of Marketing?

Digital B2B Marketing

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Where Does This Lead? Marketing Automation. I’m 99% certain they have a cat algorithm already…).