PureB2B

MAY 22, 2016

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. When it gets right down to it, manual lead management can be a huge, boring, and largely inefficient task.

Lead Management 72

Lead Management Work Management Marketing Management Tools 72

PureB2B

MAY 22, 2016

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. Manual lead management can be a huge, boring, and largely inefficient task. Sales Genius.

Lead Management 62

Lead Management Work Management Marketing Management Sales Genius 62

Smashmouth Marketing

AUGUST 12, 2009

Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. Consider this example.

Marketing Automation Services 100

Marketing Automation Services Sales Genius Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 25, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. There are two levels of product, Genius Pro and Genius Enterprise.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Content Standard

MARCH 20, 2017

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. You can do better. Bad Subject Lines.

Email Campaigns 46

Email Campaigns Campaigns Sales Genius SMB 46

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40