Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. Regulatory drivers?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

DECEMBER 11, 2013

Second, an outside analyst will provide context through knowledge of related industry verticals — as well as third-party objectivity. How much revenue did newly converted leads bring in? ? How do we identify which marketing activities contributed to the creation of a given lead? ? What is the amount of revenue retained? ?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. 2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

NOVEMBER 14, 2009

What constitutes initial success in this vertical (initial number of adopters, rate of adoption of first buyers)? What constitutes longer-term success in this vertical (market share, share of wallet, number of customers, revenue)? By answering these two questions you can define success for you and your team.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100