You’re doing SEO wrong: it’s all about authority
Biznology
JUNE 8, 2018
For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. If you don’t become a hub of authority, you have to buy eyeballs, clicks, and leads.
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