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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. If you don’t become a hub of authority, you have to buy eyeballs, clicks, and leads.

SEO 217
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SEO: Are Nofollow Links Still Valuable?

Hubspot

Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume. had a link from Wikipedia.

SEO 28
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia). Linking Out. How To Get Ranked Higher?

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How to Build Traffic Generating Links

Sharpspring

Some companies will avoid these types of links because they don’t pass any PageRank, but the truth is that these links are still valuable. Wikipedia is nofollowing all its links but would you pass on a link from Wikipedia just because it is a nofollow link?

Traffic 125
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

A prime example of this is their Local Service Ads (LSA) program which acts as lead gen between Google and service area businesses like plumbing and housekeeping companies. As a small local B&B, Bottger wouldn’t want to compare their backlink profile to that of Wikipedia or The New York Times, for example.

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77 Link Building Strategies for SEO in 2022

seo.co

They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. For example, let’s say a leading authority in your industry makes a social media post about the seeming decline of sales in the industry. Make Wikipedia edits. Maintain your old relationships.

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77 Link Building Strategies for SEO in 2021

seo.co

They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. For example, let’s say a leading authority in your industry makes a social media post about the seeming decline of sales in the industry. Make Wikipedia edits. Maintain your old relationships.