Lead Opt-in Sales Management Web 2.0 
Anything Goes Marketing
NOVEMBER 16, 2008
It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign.
Marketing Insider Group
DECEMBER 1, 2010
Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. Well we need to focus on wringing out every lead and every deal from our funnels. So we started throwing more money at digital tactics that could show a real return on the investment. It used to be so easy.
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The Effective Marketer
JANUARY 13, 2011
If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel.
Industrial Marketing Today
NOVEMBER 16, 2009
by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.
Buzz Marketing for Technology
JUNE 27, 2008
Many of my students (as backed up by research) were uncomfortable with the idea that management could access what they considered "private" space (Facebook, myspace) thus impacting their career. On the other hand, blogs often include links which require a more formal and planned writing process.
Marketing Insider Group
JULY 27, 2010
In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. So how do you mine these contcts for leads? But if you want to email me something valuable I might read it.
LeadSloth
JANUARY 12, 2010
Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (4)
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