Three Ways Location-Based Marketing Supercharges Your Outreach
DiscoverOrg
MARCH 25, 2019
Knowing the physical location of your prospect is key to your marketing and sales efforts. Here’s another use case for location data that my team did, which generated a ton of well-qualified leads: We wanted to target the customers of our biggest competitor at the time for a displacement campaign. And we did a campaign as a ‘bake-off.’
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