Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hinge Marketing

JUNE 25, 2014

And results from our recent study of over 500 professional services firms back up that idea. But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website?

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. Why not kill three birds with one stone? Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Hubspot

OCTOBER 31, 2011

The once proud advertising vehicle has become a drain on marketing budgets. The world goes online for its information now, reducing the relevancy of these 4-inch thick behemoths sitting on doorstops. Bad Marketing Automation Campaign. Online content will make your company look like a solution, not an annoyance.

Marketing Budget 28

Marketing Budget Ethics Lead Scoring Lead Ranking 28

PureB2B

JUNE 14, 2016

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can't just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Target Your Local Audience the Smart Way.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

PureB2B

JUNE 14, 2016

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Target Your Local Audience the Smart Way.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? At its current rate, Twitter will process almost 10 billion tweets in 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100