This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. Also think about the articles that you and your colleagues have written when you are looking for content to include in lead nurturing programs and on your website. If your company has a blog, point people to specific, relevant posts as part of the follow up or lead nurturing process. Content makes the world go round, doesn't it? Try a slideshow. MORE >>

This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. Also think about the articles that you and your colleagues have written when you are looking for content to include in lead nurturing programs and on your website. If your company has a blog, point people to specific, relevant posts as part of the follow up or lead nurturing process. Content makes the world go round, doesn't it? Try a slideshow. MORE >>

This may not immediately seem necessary, but think about this example: if you are a marketing automation company, your prospects may initially be searching on phrases such as lead generation and lead management. However, as they do more research, they may start searching on more specific terms such as lead nurturing, lead scoring and marketing automation, terms they may even known that existed when they started to search. Something easily overlooked in content creation is the importance of keywords. As a starting place, consider these five tips. It depends. MORE >>

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. After this transaction occurs the visitor is at the top of the funnel (TOFU) and can be placed in a lead nurturing email campaign with the intent of moving them down the funnel. Never expect a “Get Started Today” or “Sign Up for Our Newsletter” button to drive leads. Syndication lead to a 348% growth in the number of referring leads for Kuno Creative. MORE >>

It all comes down to nurturing and closed-loop marketing. During our Online ROI Summit , marketers from D-Link presented a case study about lead nurturing. Link follows best practices by including explicit and implicit information about prospects in its lead scoring formula. How someone answers registration questions plus the type of content downloaded depends on where they are in the buying cycle, and D-Link analyzes this and reflects it in its nurturing score. This leads to the importance of diversified content. How can marketers respond to this? MORE >>