Savvy B2B Marketing

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Savvy Toolkit - The Lead Nurturing Cookbook

Savvy B2B Marketing

As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer. Inbound Lead Qualification with Sweet Sales Optimization. Extended Lead Nurturing with Succulent Results.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same. clear strategy and well-planned campaign means clever targeting with a much better chance of generating quality leads. 2.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. After this transaction occurs the visitor is at the top of the funnel (TOFU) and can be placed in a lead nurturing email campaign with the intent of moving them down the funnel.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

Borrowing from a blog I wrote on The Power of the Human Voice in Lead Qualification & Lead Nurturing , here are eight characteristics traditionally associated with live one-to-one conversations along with suggestions on how they can be incorporated into other forms of content to make it more dynamic and powerful. 1. Personal connection. Understanding. Serving. Q&A.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

More importantly, metrics such as the number of sales accepted leads, marketing contribution to pipeline and marketing contribution to revenue tell the true story of how marketing is doing. At the same time, marketing is tasked with delivering high-quality leads to sales. One of the biggest reasons marketing and sales fail to gel is that there is no defined process for managing leads.

Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

He shares his insight as a Demand Generation strategist on lead nurturing. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program. Once you’ve defined the audience you want to communicate with, next map out what you want them to do as a result of your nurturing program. Will you be nurturing via email (the most common method)? Will the email come from the marketing department or a sales rep who’s assigned to the lead? The answer is simple as A,B,C.

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Savvy Week in Review - March 18

Savvy B2B Marketing

One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. Ardath Albee shares her thoughts on why B2B marketers are missing the boat by ignoring lead nurturing. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Happy spring equinox! Eye opening and life affirming data!

Savvy Week in Review: January 6

Savvy B2B Marketing

Knowledge is Power When Nurturing Buyers by @ardath421 via @demandbase. Hutton of content marketing, as Joe Chernov of Eloqua so aptly put), makes a compelling argument for marketers broadening how they view the lead nurturing process. Happy New Year, everyone! We hope that everyone had a wonderful holiday and is getting back into the swing of things. The blogosphere is cranking out some great posts, so if you haven't had time to get back on your RSS reader, these should give you a kick start for the year. Common B2B SEO Mistakes by @NickStamoulis. Yes, please.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

Savvy Week in Review: April 29th

Savvy B2B Marketing

The Job of a Lead Nurturing Email by @ardath421. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. At least - no matter the weather - we have all kinds of great blog reading to keep us going. Have a great weekend! by @markwschaefer.

One Tech Marketer’s Approach to Lead Nurturing: Interview with Pete Marino of D-Link Networks

Savvy B2B Marketing

In October 2010, TechTarget hosted the Online ROI Summit focused on helping tech marketers understand how to identify, nurture, and convert prospects. As part of the session on The Role of Nurturing in the Lead Gen Campaign , Pete Marino – Senior Marketing Manager with D-Link Systems – presented his company’s approach to lead nurturing.

How to Engage Hyperactive Tech Buyers: Insights from TechTarget

Savvy B2B Marketing

It all comes down to nurturing and closed-loop marketing. During our Online ROI Summit , marketers from D-Link presented a case study about lead nurturing. Link follows best practices by including explicit and implicit information about prospects in its lead scoring formula. This leads to the importance of diversified content. How can marketers respond to this? A.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. Also think about the articles that you and your colleagues have written when you are looking for content to include in lead nurturing programs and on your website.

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. Also think about the articles that you and your colleagues have written when you are looking for content to include in lead nurturing programs and on your website.

5 Things My Toddler Taught Me About Lead Nurturing

Savvy B2B Marketing

Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. What, pray tell, can a toddler teach me about lead nurturing? lead nurturing program is not a sporadic set of emails or contacts that you make whenever you feel like it or whenever you have something new to say.

5 Things My Toddler Taught Me About Lead Nurturing

Savvy B2B Marketing

Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. What, pray tell, can a toddler teach me about lead nurturing? lead nurturing program is not a sporadic set of emails or contacts that you make whenever you feel like it or whenever you have something new to say.

Demand Con Speakers Provide A Demand Generation Primer - Lesson 1

Savvy B2B Marketing

What's the difference between demand generation, lead generation and marketing automation? Lead generation is the act of creating a truly engaged prospect who is actively interested in your content and the promises of what your products and solutions deliver. lead is NOT a contact which is the result of a form submission or opt in for continuous communications. The venue?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

How Tech Buyers Consume Content: New Findings from TechTarget

Savvy B2B Marketing

Otherwise lead nurturing efforts can fall flat as marketers try to offer content/information that the prospective buyer has already stored away. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. This insight is critical as marketers plan their content strategy.

5 Ways To Find the Perfect Keywords for Your B2B Content

Savvy B2B Marketing

This may not immediately seem necessary, but think about this example: if you are a marketing automation company, your prospects may initially be searching on phrases such as lead generation and lead management. Something easily overlooked in content creation is the importance of keywords. Of course, this begs the question: how do you know what the right keywords are? It depends.

Savvy Week in Review: June 3

Savvy B2B Marketing

The "Why" for Lead Nurturing by @ardath421. Ardath Albee explains why marketers need to move beyond a one-size-fits-all approach to lead nurturing. Some crazy weather has hit the US recently. In the midst of all these storms, it's good to find an escape. Looking for some diversions from the whirlwind of weather (or life)? Read on! They torture us.

Savvy Week in Review - December 3

Savvy B2B Marketing

B2B Lead Nurturing and Social Media by @ardath421 Ardath Albee challenges marketers to reconsider their view of where social media fits in the marketing mix. It's hard to believe we're in the last month of the year. The time feels as though it's flying by. We've pulled together a few of our favorites from this past week. Enjoy! Emphasis on "your." Think search. Tweet

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

Week in Review: September 10th

Savvy B2B Marketing

Lead Nurturing: How to Develop a Solid Process for B2B Lead Management - by @alexsagala via @TomPick Alexandre Sagala of Alsamarketing shares practical tips for successful lead-nurturing campaigns. School's back in session - for the kids, and for B2B marketers. There's something about fall that seems to get everyone's academic engines revving at full speed.

Inspiration from the Park: 5 Ways to Encourage B2B Prospects to Reach Out to You

Savvy B2B Marketing

Consider lead nurturing: In addition to making yourself accessible when your prospect wants to reach you, I think one of the best ways to stay in contact is through an effective lead nurturing program. Things My Toddler Taught Me About Lead Nurturing. "Social Business" - Where Will It Lead? How can we be more accessible without hovering?

Better B2B Content: Applying Presentation Best Practices

Savvy B2B Marketing

The added benefit for you is that your series provides great lead-nurturing content that will keep prospects engaged over time. About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Many of her suggestions can be applied to all types of content assets. Keep it short.

Savvy Week in Review - August 28

Savvy B2B Marketing

How to Use Existing Content in B2B Demand Generation Programs - by @ardath421 Do you have a lot of content but don't know how to organize it to nurture your leads? What IS and ISN’T Lead Nurturing - by @brianjcarroll The title of this post pretty much says it all. Brain Carroll provides examples of what makes for a good lead nurturing program (and what doesn't).

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

Savvy Week in Review - August 28

Savvy B2B Marketing

How to Use Existing Content in B2B Demand Generation Programs - by @ardath421 Do you have a lot of content but don't know how to organize it to nurture your leads? What IS and ISN’T Lead Nurturing - by @brianjcarroll The title of this post pretty much says it all. Brain Carroll provides examples of what makes for a good lead nurturing program (and what doesn't).

12 Ways to Promote Your eBook or White Paper

Savvy B2B Marketing

Email to existing opt-in lists eBooks are fantastic offers for lead nurturing programs. Content syndication A great way to generate leads for your eBooks is through content syndication sites such as TechTarget. Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. Send it in a follow up email.

Savvy Week in Review: April 16

Savvy B2B Marketing

Broad Reach + Intelligent Lead Nurturing = Increased Revenue - by Barbra Gago of @ConnectedMarketer Great recap of key takeaways from a panel discussion including Ardath Albee, Andrew Gaffney, Brian Carroll and Scott Mersey. Whoosh! Know what that was? It was the sound of the weekend flying past and slamming head first into the weekend. Can you believe it's Friday already?

Savvy Week in Review - December 11

Savvy B2B Marketing

The Content Gap - Lead Nurturing and Content Creation - by @stevewoods Steve Woods of Eloqua pinpoints a critical trouble spot in the typical B2B content library. Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week. Get wam, and enjoy! --The Savvy Sisters. including the four-letter kind.

Savvy Week in Review - September 25th

Savvy B2B Marketing

Enjoy! ~ The Savvy Sisters Lead Nurturing is NOT About Campaigns - by @ardath421 Do you know if you are nurturing your leads or executing a campaign (or maybe you think of these as the same thing)? Looking for some end-of-week inspiration? Look no further. We've rounded up some great reading to get you through Friday. New Study Reveals: Content is King.

How Do You Compare to the Best Content Marketers?

Savvy B2B Marketing

Right after that, I came across an interesting report released by the Aberdeen Group, which explains how industry leaders approach lead management and demand generation. Of the top barriers to adopting a lead lifecycle management process, "resources to develop lead-nurturing content" tops the list across all company types. This is no surprise.