Online Marketing Institute

DECEMBER 23, 2010

Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Webbiquity

NOVEMBER 12, 2013

60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books. B2B PR Sense Blog ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books. B2B PR Sense Blog ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100