How to Assess the Relevancy of 3rd Party Intent Data
Adobe Experience Cloud Blog
JUNE 9, 2017
At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.
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