article thumbnail

Why would a company ever outsource anything?

ViewPoint

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. expensive) to justify without being spread across by multiple clients, i.e. strategic planning, list development, analytics, segmentation, coaching and training. Plus they get support that’s hard (i.e.

article thumbnail

What's it take to generate leads that fuel your forecast?

ViewPoint

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. We can do that because the associates on our team have what it takes to have the interactions that generate quality leads. At PointClear, our average associate is 50. years—twice the industry standard.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing. As a result of this finding, the client changed its lead qualification scoring method and description of what a good prospect looked like. 10% of qualified leads converted to sales opportunities.

article thumbnail

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. This process results in the identification of recommended courses of action that are likely to improve sales lead generation results.