Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

markempa

SEPTEMBER 16, 2012

65% of marketers have not established lead nurturing.“The The favorite topic of discussion was lead nurturing,” Staley says. Even though the marketers we spoke with were experienced, about two-thirds were beginners at lead nurturing.”. Solution #3: Define your lead. That means talking to Sales.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. We define the attributes of a truly qualified lead as: SIC or NAICS code. Environment documented.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Biznology

JULY 31, 2015

The first level targeting matrix is industry code (SIC or NAICS) and company size. Yet, many lead qualification efforts do not first distinguish best prospects from others, and spin their wheels on non-likely prospects. This is particularly true when returning from trade shows with a large number of booth visitors.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Biznology

MAY 7, 2015

First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition. LexisNexis is another source.

SIC 80

SIC Buy Process Webinar Metrics 80