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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Any response (e.g.

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Lead Nurturing: You can’t automate trust

markempa

Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits. Build trust with lead nurturing.

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Trade Show Follow-Up: 5 tips to optimize response

markempa

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

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Using AI to improve your trade show follow-up communications

Conversica

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. . Technology to Support Lead Nurturing Strategy. If you decide to exhibit at an event, be prepared to make it count.