Valasys

OCTOBER 8, 2019

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

AUGUST 27, 2019

In an era of multichannel marketing , the subscribers of the email newsletters are often only looking for the topics of relevance to them. Having an email preference center ensures that the open rates for emails are pretty high, their bounce rates are considerably reduced & the total number of unsubscribes dwindle.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Yes Lifecycle Marketing, Emails with personalized subject lines have 50% higher open rates.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 8, 2019

Even when it comes to client retention, email newsletters have an important role to play, which keeps the existing customers engaged with the weekly or monthly news digests resonating with their diverse areas of interest. According to a study by GetResponse, the average open rate for welcome emails is 82%.

Paid Content 40

Paid Content Email Marketing Optimization Research 40