Lead Nurturing Marketing Automation Opinions Telemarketing 
Biznology
JUNE 4, 2019
In my opinion, too much of the prospecting is being handled by a black box. Not enough marketing is truly one-to-one. For every prospect universe, something like 30-40% of those prospects should not be included in marketing automation campaigns at all. Frankly, prospects are treated like dirt.
Industrial Marketing Today
OCTOBER 21, 2010
If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.
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Marketing Insider Group
AUGUST 12, 2010
Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.
Industrial Marketing Today
OCTOBER 1, 2011
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. I know how strange that might sound, but for most companies, leads mean more work and very little to show for it. Instead, salespeople want opportunities. ”.
markempa
AUGUST 16, 2016
Jim: Well we covered lead nurturing today that’s why Paul said there’s a thread that’s going through these things with David Lewis over at Demand Gen International. He’s got his program on the show at 9:30 on the channel at 9:30 this morning, we went through the whole lead nurturing thing. So nurturing?
NetLine
AUGUST 2, 2023
Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). In short, these leads have undergone some kind of assessment to prioritize them by value.
Marketing Insider Group
SEPTEMBER 30, 2010
Then also define the hand offs between the two ie when does a prospect move to being a lead that sales works on and when does a (former) sales lead go somewhat cold and move back into lead nurturing – these are always somewhat grey and moveable areas but it’s still important to get them right.
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