The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps.
ANNUITAS
SEPTEMBER 9, 2011
Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Observation 4: Salesforce.com Needs Better Content .
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ViewPoint
FEBRUARY 23, 2018
More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. They have the experience, training and the personality traits to insure that the folks on the phone who represent you, represent you well.
Customer Experience Matrix
JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.
Customer Experience Matrix
JULY 28, 2010
Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Support staff are trained to help clients address their business issues.
NuSpark Consulting
MAY 28, 2011
You’re busy training all those sales guys and going to conferences. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I’m sure you remember the old days. Here’s to continued growth!
NuSpark Consulting
MAY 28, 2011
You’re busy training all those sales guys and going to conferences. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. You guys only knew the basics of Salesforce.com. Dear Bob, It’s Paul in Marketing. How are you? I’m sure you remember the old days. Here’s to continued growth!
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