Embarking on a sales lead generation project: What could go wrong?
ViewPoint
JULY 19, 2017
I went on to explain that if the program was delegated to a marketer who didn’t have experience in lead management it wouldn’t work. If the client manager didn’t understand our processes and how they impacted results, the program would fail. Just as important, it takes an engaged executive champion to stay on top of the program.
Let's personalize your content