Lead Management Market2Lead Product Segmentation 
Customer Experience Matrix
JUNE 30, 2010
To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. The free product should increase the number of companies that try LoopFuse first, which will gain it paying customers down the road. Here’s where the free system comes back into play.
Customer Experience Matrix
JANUARY 31, 2010
When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.
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Customer Experience Matrix
AUGUST 3, 2010
This is critical in large organizations, where regional and product groups may be responsible for different market segments and where users will have different functional specialties and approval authorities. These remain fundamentally linear: that is, all leads follow the same flow from step 1 to step 2 to step 3, etc.
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. I was particularly intrigued at what Aberdeen found about the relative deployment rates for different capabilities.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.
Customer Experience Matrix
MARCH 4, 2009
Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.
Customer Experience Matrix
MARCH 2, 2009
In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. A simple campaign would do this for a single product, offer, customer segment and region, while a complex campaign could involve several of each.
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