Customer Experience Matrix

JUNE 30, 2010

Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2010

This is critical in large organizations, where regional and product groups may be responsible for different market segments and where users will have different functional specialties and approval authorities. These remain fundamentally linear: that is, all leads follow the same flow from step 1 to step 2 to step 3, etc.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. I was particularly intrigued at what Aberdeen found about the relative deployment rates for different capabilities.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

OCTOBER 10, 2012

Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Workflows give you the opportunity to do extremely powerful segmentation. Imagine what your sales team could do with 23% more time!

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120