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Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. How to Replace a Marketing Automation System? Smart or foolish? Background. What is easy to replace?

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

ABR further expands the company’s footprint by using its data to enhance other systems, moving it beyond the business of selling stand-alone software. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. Clever folks.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base.