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Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. How to Replace a Marketing Automation System? Smart or foolish? Background.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

ABR further expands the company’s footprint by using its data to enhance other systems, moving it beyond the business of selling stand-alone software. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. Clever folks.

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What Determines Success for B2B in the Online World?

EMagine B2B Blog

This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. It can also filter out traffic that originates from outside a given geographical area of interest.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Consolidation in the martech space is nothing new. Just look at the list of recent acquisitions on MarTech Today.