The 3 P’s of B2B Lead Generation: People, Process, Platforms
NuSpark Consulting
OCTOBER 15, 2011
A demand generation plan is a process; a lead qualification system is a process; developing a content strategy is a process. Almost everything we do is a process, but not every process is managed properly. I admit I love tools and platforms. We all have our favorite tools and platforms that help us manage our tasks.
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