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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. At the right price.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. for B2C retailers and $1.93

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends. YouTube is the third-most-visited site on the web, with two billion views per day. ( V3 Integrated Marketing ).

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37 SaaS Content Marketing Statistics to Inform Your Strategy

Single Grain

DemandMetric ) Content marketing produces 3X better lead generation results than traditional marketing. Zipdo ) SaaS businesses who use content marketing produce lead generation growth of up to 400%. Insivia ) B2B brands with regularly maintained blogs generate 67% more leads than those that don’t.