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Digital events platforms: Best of the Bot

Martech

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. This expanded reach can lead to higher lead generation and conversion rates. This research will help you narrow down your list of potential vendors.

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[IT Best Practices] Finding the Right Marketing Solution

Adobe Experience Cloud Blog

Some common marketing objectives include: planning and budgeting , lead generation , building customer relationships , increasing sales conversions , and measuring and optimizing programs. Once you have your list of preferred vendors, it’s RFI/RFP time! (Or How does scalability affect reliability and performance?

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Lead generation. Lead generation concerns getting potential customers’ interest in your product or service. A lead is someone who shows interest in a product or service but who perhaps isn’t ready to buy. Events can be a great technique for lead generation. Event planning terms: L.