Adobe Experience Cloud Blog

MARCH 4, 2011

According to the Email Experience Council, utilizing professional tools can help increase response rates up to as much as 87%. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2011

But stay clear of these three mistaken assumptions to be sure your drip marketing is lead-tight: 1. More info means more response. Rather, relevant information generates increased response rates. Does Your Drip Marketing Leak Leads? Actually not true.

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The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big lead-in helps keep users reading. United States License.

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Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Programs / Lead Generation.

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