Lead Generation Marketing Mix Multi-Touch Attribution White Paper 
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!
NetLine
JANUARY 23, 2020
We use NetLine to extend the reach of our ebooks and white papers, while also relying on them to generate new marketable contacts within our high propensity, high intent account lists. In addition to using NetLine, what are your other strategies for lead generation?
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Full Circle Insights
FEBRUARY 28, 2021
In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers.
Inbox Insight
NOVEMBER 23, 2022
What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. What are B2B leads? Reading time: 10 minutes.
Content Standard
MAY 16, 2018
Content marketing has come into its own over the past few years as a widely accepted practice within the marketing mix. But even as more brands become sophisticated in their use of content, I still continue to get the dreaded question: How do you prove content marketing ROI? Image attribution: Raw Pixel.
Full Circle Insights
JUNE 30, 2020
Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Using data to align sales and marketing.
Full Circle Insights
JULY 13, 2023
SAN ANTONIO, Texas, July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.
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