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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year.

Buy 100
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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Do a regular merge/purge of your in-house list.